Created a unique design to house a complex environment
The brand wanted to create a website that showcased the legacy and beauty of the properties it had bunched into a holiday package offerings. These offerings were to be targeted to various consumer sets. These included, although were not limited to, Indian Palace Adventure, South Indian Experience, Beach Getaway, etc.
In order to appeal to different mind sets, based on the flow the user took to reach the website, we created a Mutative Content Platform that changed the website's content based on the user's pre-determined disposition to interact with certain properties.
This, allowed the designers to showcase the package required, and even gave enough intelligence to the site to remember the user's choices for continued visits.
What We Did For Them?
- Website Design
- Website Development
- Copywriting
- Competition Analysis
- Persona Cretation & Targeting