• Unit 208, Level 1, Gate Avenue South, Dubai International Financial Centre (DIFC), Dubai, U.A.E.

Marriage of data and design

Brief

A new brand being launched by the Al Hail Orix financial institution from Abu Dhabi, SAMA wants to bring the new age of digital banking to the UAE. The challenge was to create a user friendly yet robust financial platform to bring to the forefront all the services offered by SAMA.

Strategy & Results

Tackling a complex range of 3rd party vendors and balancing security for the backend of a financial platform was challenging. However, marrying technology with the best in class user experience was even more perplexing.

Our team was able to pull this of by understanding the various routes users would take within the portal. We then eliminated any additional clicks on the portal by putting all the information the user would need through visual aids that represented the data, via graphs, animated text and visual cues making it easy for the users to consume.

What We Did For Them?

  • User Journey Mapping
  • Wireframing
  • Website Design
  • Website Development
  • Copywriting
  • User Interface Development
  • User Experience Mapping