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Pinky Memsaab Trailer Numbers

Movie Promotion

The challenge for a new production house is getting the movie trailer to be seen by as many people as possible. In order to optimize ticket sales within a stipulated budget, the idea was to focus the trailer through media onto the right target audience with whom the story would connect.

Our focus thorugh the course of the 3 month process from trailer launch, music launches to BTS content was to keep growing organic traffic and relying less on in-organic traffic. This was achieved though smart media buying practices, niche targeting, and constant support through content. The content garnered over 1 Million+ views in the first week itself with a healthy organic to in-organic ratio.

The content strategy and media push was so successful that the movie was even picked up by Netflix as part of a multi-year streaming deal.

What We Did For Them?

  • Social Media
  • Content Strategy
  • Media Buying