In order to optimize ticket sales within a stipulated budget, the idea was to focus the trailer through media onto the right target audience with whom the story would connect.
Strategy & Results
- Within the first eight days the trailer was seen 1,000,000+ times by a targeted audience that would be interested in watching the movie.
- Kept the buzz for the movie alive from the trailer launch to the release date with BTS (behind the scenes) content, interviews and song releases, which kept garnering more buzz for the movie.
What We Did For Them?
- Social Media
- Content Strategy
- Media Buying